Grown out of a bustling Melbourne home, Flown Oak was created from a simple truth: Mums deserve products that work, and kids deserve clothes that feel as good as they look.

We wanted pieces that made family life easier, calmer, and just a little bit more beautiful. Some we couldn’t find anywhere. So we created them ourselves.

What started with functional essentials for new mums, breastfeeding blankets, feeding supports, the things you reach for every single day. This grew into a Loss Mum Collection and curated kids wear collection designed for real childhood. Outfits that feel intentional, lived-in, and full of personality.

We’re here to create pieces that hold memories, simplify the everyday, and let families feel a bit more put-together, even when life is wonderfully messy.

Welcome to Flown Oak.

The road to motherhood isn't always an easy one, this is something we unfortunately know all to well here at Flown Oak. Between an Intra-maternal arrest (cardiac arrest during labour) during birth number one, to "I'm sorry but there's no heartbeat" at 32 weeks before birth number two, prioritising motherhood and savouring all of what it brings, the good and the bad, became the focus.

Not only do we strive to make products that help improve the early stages of motherhood, including that of baby loss, but each year we donate money to Still Aware and Stillbirth Australia.


We also have our 'Pay It Forward' Project' which is about helping new parents during testing times. With this discounted purchase we will donate the blanket to a maternity ward within Australia for parents of a baby in the NICU so they can share precious skin-to-skin time together.